Digital-marketing
Bachelor's Degree (BSc), Institute of Management in Economic, Environmental and Social Systems
38.03.05 Computer Science and Business
Program length: 4 years
Language of study: Russian
Place of study: Taganrog
Purpose of this educational program:
Computer Science and Business is an interdisciplinary direction focused on the design and optimization of information processes, the development, implementation and use of information technologies in the context of business management.
The purpose of this educational program is to train highly qualified specialists who are able to carry out activities in areas for which the main segment is the virtual market, Internet; the ways of implementing and business developing are information tools for search marketing, WEB analytics, content management, software tools for promoting products and services.
The direction is based on the skills development that integrate the IT sphere and the subject area of doing business, including marketing using digital technologies to interact with consumers, creating business structures based on innovation, improving business processes, etc.
The program is aimed at both school graduates and secondary special education systems.
Core curriculum
Basis | Specialized subjects |
Management Statistics Fundamentals of Marketing and Marketing Research Information Management Fundamentals of Information and Communication Technologies Project Management Corporate Information Systems Business Process Modeling Strategic Management. Innovation Management Databases. Database Management Systems Enterprise Economy Economical and Mathematical Models and Methods Data Analysis Accounting and Financial Analysis Legal Regulation of Professional Activity | Digital Marketing Information Technologies in Management Fundamentals of Entrepreneurship and Business Planning Internet Entrepreneurship E-commerce Marketing Communications IT-service and Content Management Legal Regulation of Marketing Activities Web-design. Web-programming Marketing management Multimedia and Graphics in E-Business Enterprise Architecture. Enterprise IT-infrastructure |
Among the advantages of this study program are:
- Interdisciplinarity (involvement of the IT-community representatives in the educational process);
- Practice orientation (determined by the requirements of employers participating in the educational process: classroom work, practices organization, project work, etc.);
- Intra-university networking (educational program is implemented in cooperation with other Computer Science institutes);
- Mastering disciplines using e-learning and disciplines in English (the program includes online courses posted on the online.edu.ru portal);
- Attraction of visiting professors (including foreign ones) and academic mobility of students;
- Unique educational technologies that allow you to combine theoretical training with practical activities (Agile and Scrum approach to organizing the educational process);
- Hard and soft skills development of students. The result of mastering the educational program is a list of unique competencies in the field of digital marketing.
Prospects. Career & Employment
- Continue education at Master's Degree.
- Students will be trained for development of complex informational systems and services, using high technologies of applied programming and calculation complex management.
- The fundamental knowledge gained during the program provides the basis of competencies that offer help with career prospects in the field of “Digital-marketing".
- Academic development; research master's degree of integrated type, participation in grants, further postgraduate studies.
- Practice-oriented development; obtaining professional experience, studying at applied master's programs, and then practical activity with the possibility of career advancement.
- Entrepreneurial development; obtaining professional experience, organizing your own business.
Students' achievements
Winners of the Worldskills Russia championship, “Entrepreneurship" and “Technological Entrepreneurship" sections
Winners of the "Manage" Cup Competition
Winners of the International Championship "Your World is Your Project"
Winners of the "You are an Innovator" Competition
Winners of the "I am a Professional" Competition
Fellows of the Taganrog Administration
Fellows of the Rostov Region Governor
Fellows of the Oxford Russian Foundation
Publications in Scopus and Web of Science