Iana Petrova
Research interests:
Philosophy, history of philosophy, philosophy of business, philosophy of science, marketing, social media, social media marketing, philosophy of meaning
Teaching:
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SMM
The purpose of mastering the discipline is to provide students with systematized knowledge in the field of social network marketing; their acquisition of the necessary skills for activities in the field of promoting a personal brand, product, company, or service in social networks.
The result of training in the discipline
Know: types of platforms and principles of building a concept and strategy for presence in social networks, understand the difference between platforms and select the necessary tools for the successful implementation of the project. Understand the characteristics of the audience of social networks and different types of content for the respective sites.
Understand: modern approaches and methods of SMM, the importance of love for customers and WOW service
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"Fundamentals of personal branding"
The purpose of mastering the discipline "Fundamentals of personal branding" is to provide students with systematized knowledge in the field of personal branding; their acquisition of the necessary skills for activities in the field of promoting a personal brand.
Know: the principles of building a concept and strategy for the development of a personal brand, understand the difference between sites and select the necessary tools for the successful implementation of the strategy.
Understand: the importance and possibilities of personal branding in the modern world, be able to build and implement a successful personal brand development strategy.
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"Philosophy"
"Philosophy" is to form students' understanding of philosophy as a specific field of knowledge, about philosophical views on philosophy in different eras and in different worldviews, about the meaning of human life, about the forms of life of human consciousness and the features of its manifestation in modern society, about the relationship of spiritual and material values. formation of the student's holistic ideas about the structure of philosophical knowledge.
