Elena Yuryevna Polyakova
Research interests:
Marketing. Marketing interaction wish consumers
Research projects:
I don't have such projects
Teaching:
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Innovative marketing
The discipline is directed to receiving the systematized knowledge in such spheres as:
development of innovative strategy of the company and tactics of her market behavior;
innovative factors of stimulation of commodity, price, marketing and communication activity of the companies;
features of marketing activity of the enterprises on various segments of the market at implementation of innovative business projects.
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formation of the brand and promotion of the company in the market
Discipline shapes the idea of branding tools, about the opportunities for the company to create a strong competitive position in the market. The process of developing a brand takes several months. After the concept is defined and the design of the brand is created, the stage of its promotion begins, smoothly passing to the stage of brand management, when work is underway for its further development and adjustment. The specificity of branding lies in the fact that all the functional of interaction with the consumer of the firm is based on the creation of positive images in his mind about the company (product) and aligning the buyer with a permanent relationship by embedding the emotional component in each contact and thereby forming their loyalty to the brand
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"Fundamentals of Branding"
Studying the role and place of branding in the activities of a competitive firm: tools, models, methods. Familiarization of students with foreign and Russian branding practice; formation of general cultural and professional competencies necessary for marketing activities. The goal of mastering the discipline "Fundamentals of Branding" is to form a holistic view of the meaning of brands and of marketing activities for their promotion
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"Marketing"
The goal of mastering the discipline "Marketing" is to study the theoretical, methodological and scientific-practical aspects of marketing in the activities of modern business entities.
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Territory marketing: meso-and macro-level
The discipline is aimed at mastering the basic concepts, methods, and tools for creating a favorable image and strong brand of the territory, understanding the essence of regional marketing,tools and technologies for managing it, and developing skills in developing programs to promote the territory and increase its competitiveness
