Elena Nikolaevna Lyashenko 

+7(928) 119-44-96

Associate Professor

Institute of Philology, Journalism, and Intercultural Communication

E-mail:

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Degree: Candidate of Sciences

Personal page in Russian:

https://sfedu.ru/person/enbezruchko

Personal page in English:

https://sfedu.ru/en/person/enbezruchko

Research interests:

The Russian and English advertisements language. Commercial information representation forms, the ways of reality metaphorization and the verbal and non-verbal components interaction in advertising, the personification functions analysis in the given sphere.

Research projects:

Thesis theme - "Language Features of Architectural, Civil Engineering and Design Advertising Texts" (2006);" Ergonyms of Rostov-on-Don"; "Ways of Axiological Values Expression in Advertising Communication"; "Ways of Realization of the Pragmatic Potential of Colour Naming "Green" in English Advertising Texts in Civil Engineering Sphere"; "Semantic Types of Personification in Design Advertising Texts"; "Ways of Realization of the Pragmatic Potential of Language Units in Architectural, Civil Engineering and Design Advertising Texts", "Personification as a Means of Psychological Influence in Russian Furniture Advertising" (the coauthors are N.N. Ruchkina and Т.А. Voronova).and others.

Teaching:

• Foreign language (English)
  Foreign language (English)refers to a basic part of humanitarian, socio-economic cycle.The main purpose of discipline is to develop their ability to communicate in oral and written forms in English.
• Foreign language (English)
  The purpose of the discipline "Foreign language (English)" is 1) the development and improvement of master students competences, allowing to carry out business communication in English, read and understand the necessary professional literature; 2)the development of skills in the conceptual apparatus in the field, the extension of active vocabulary. The goal of teaching English is complex and primarily aims to teach master students to use foreign language as means of communication in a professional environment and to conduct scientific research.
• Foreign language (English) in professional communication
  The purpose of the discipline is the formation and development of students' professional communication skills in English.