The speaker will be Srdjan Zikic, Visiting Professor, Dean of the Faculty of Social Sciences at the University of Economics (Belgrade, Serbia).

 The lecture is held within the framework of academic cooperation between the Faculty of Management of the Southern Federal University and the Faculty of Social Sciences of the University of Economics. The event is aimed at students, including those enrolled in the Master's degree program "International Management" (more information about the program https://www.study.sfedu.ru/international_management ) However, everyone who is interested in modern management trends is invited.

 Professor Zikich is known not only for his scientific works, but also for his experience in introducing innovations into the real sector of the economy, which makes the lecture valuable for both students and business representatives.