Svetlana Ilinichna Kleckaja
+7(903) 403-36-61
Associate Professor
Institute of Philology, Journalism, and Intercultural Communication
Research interests:
Syntax. Marketing communications. Marketing Communications Integration
Teaching:
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Modern Russian language (section "Stylistics")
Features of functional styles in modern Russian. Advertising style. Elements of rhetoric
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Theory and practice of the modern Russian language (section "morphology")
The specifics of using parts of speech in journalistic texts. Difficulty writing words in different parts of speech (spelling)
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Types of advertising (sections "Printing and printing products", "Outdoor advertising")
Printed-printed advertising products and outdoor urban advertising as types of marketing communications. Souvenir products
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Integrated and marketing communications (organization of exhibitions and fairs)
Integration of marketing communications at exhibitions and fairs. The effect of synergy. Event Marketing.
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Training and production practice of students in the direction "Advertising and public relations")
Acquisition and consolidation of competencies corresponding to the direction of "Advertising and Public Relations")