Research

Svetlana Ilinichna Kleckaja

Associate Professor

Institute of Philology, Journalism, and Intercultural Communication

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Degree: Candidate of Sciences

Research interests:

Syntax. Marketing communications. Marketing Communications Integration

Teaching:

Modern Russian language (section "Stylistics")
Features of functional styles in modern Russian. Advertising style. Elements of rhetoric
Theory and practice of the modern Russian language (section "morphology")
The specifics of using parts of speech in journalistic texts. Difficulty writing words in different parts of speech (spelling)
Types of advertising (sections "Printing and printing products", "Outdoor advertising")
Printed-printed advertising products and outdoor urban advertising as types of marketing communications. Souvenir products
Integrated and marketing communications (organization of exhibitions and fairs)
Integration of marketing communications at exhibitions and fairs. The effect of synergy. Event Marketing.
Training and production practice of students in the direction "Advertising and public relations")
Acquisition and consolidation of competencies corresponding to the direction of "Advertising and Public Relations")