Mikhail Viktorovich Grechko
Associate Professor
Southern Federal University
Research interests:
Economics and management, Economics of education, institutional Economics, innovation economy, knowledge economy, adaptive management, services.
Research projects:
The relationship of social values of Russians and economic growth. Adaptive management of the sector of higher education services . Adaptive mechanism of reproduction of the intellectual capital Human capital in the innovation model of development of Russia. The imperatives of development of higher education in the transition to neo-industrial model of development of Russia.
Teaching:
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Innovative technologies in the service and hospitality industry
The discipline is a complex of materials adapted for master's programs and united by the problem of innovation management, processes of its implementation, taking into account the specifics of the service and hospitality sector, functioning in conditions of digitalization of the service market.
The discipline also synthesizes information about the theoretical foundations of innovation, the main types and concept of innovation; the innovative lifestyle, organization of innovative activity, creativity and knowledge as sources of innovation are given and described; current trends in the service sector and examples of innovation related to them are presented.
The studied discipline is focused on formation and development of professional competence of undergraduates, allowing to carry out reflection of essence, perspective directions and problems of innovative activity; technology of designing new service, development of abilities to design and implementation of pedagogical innovations in innovative environment of educational institution, to their estimation and analysis of the received results.
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Man and his needs
The purpose of the course is for students to acquire competencies about a person and his needs; about the means and ways of forming new needs; about methods of meeting social, economic and cultural needs.
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Fundamentals of Entrepreneurship in Service
The purpose of studying the discipline "Fundamentals of Entrepreneurship in Service" is to provide students with knowledge about the basics of entrepreneurship and its specificity in the service sector at the current stage of development of a market economy. The discipline prepares students for the study of disciplines of the professional block.
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Technologies of sales in the service
The discipline is a set of theoretical foundations and practical skills. The course is a set of knowledge and skills necessary for a professional approach to the sales process in service. As part of the course, students will become familiar with basic sales techniques (such as SPIN, AIDA); learn the key stages of the sales process and the rules of their passage. The program is designed to provide a holistic perception of the sales process, mastering the leading sales techniques that are recognized to be the most effective. The program is designed to develop students' professional way of thinking and to develop sales management abilities. As part of the discipline, students will receive practical tools and skills of working with clients in a variety of situations, negotiation skills and achieving results.
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Innovation in service
The discipline is a complex of materials united by the problem of innovation management, processes of its implementation, and evaluation, taking into account the specifics of the service and tourism sphere, functioning in the service market conditions. Objectives:
- to form theoretical knowledge, abilities and skills of students to conduct innovation activities taking into account the actual performance of organizations;
- to study organizational issues of innovation management at the enterprise;
- disclose the peculiarities of the innovation market, examine the basics of innovation design and innovation processes;
- to consider assessments of the economic efficiency of innovation, as well as the basics of financial support for innovation activities;
- explore the issues of intellectual property protection and risks associated with the implementation of innovative activity.
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