Kuznetsov Maksim Alekseevich

Faculty of Management - Senior lecturer

E-mail:

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Personal page:

https://sfedu.ru/s7/person/ru/maksk

Personal page in english:

https://sfedu.ru/s7/person/en/maksk

Research interests:

The issue of communications in economics has been intersting for me since I was a student. I admired the ways, which marketers impacted customers' decisions. Creative approaches and cold calculation - that's what makes me excited. So I decided to learn more about communications.

Firstly, I focused on advertising and public relations, so I took part in many university activities as an arranger. I learnt a lot about the processes, which are happening during the communication, especially, between a company and the public.

Understanding the basis of communicational process, I went deeper and focused on companies' market activities. So I did research in customers' market behaviour, finding out people's motives and logics of consumer choice.

Nowadays I am trying to combine my knowledge and skills in communications and marketing, so I do research and write articles about branding, market positioning, advertising and market research.

Research projects:

Main publications:

1. Kuznetsov M.А., Ketova N.P. Valuation of Intangible Assets of the Brand of a Medical Institution // Innovative Trends in International Business and Sustainable Management. Springer. 2023. P. 483-489.

2. Kuznetsov M.A. Consumer Preferences as a Factor, Impacting on Medical Services Choice // Creative economy. - 2021. - Vol. 15. - N 5. - P. 1963-1976.

3. Kuznetsov M.A. Determinant Research of Private Medical Services Market Functioning in Rostov Region // Fundamental research. - 2021. - N 5. - P. 25-29.

4. Kuznetsov M.A. Method of Conceptual Structure Forming as a Tool for Building Brand Architectonics // Practical Marketing. - 2021. - N 2 (288). - P. 13-18.

5. Kuznetsov M.A. Theoretical Basis of Identity Using in Branding // Bulletin of Altai academy of economics and law. - 2019. - N 11 (p. 3). - P. 41-45.

6. Kuznetsov M.A. Brand Dichotomy: the Basic Features of Conception and Concept Differentiation // Bulletin of Altai academy of economics and law. - 2019. - N 6 (p. 2). - P. 52-55.