Research interests: marketing in industries and spheres of activity, territorial, socially-oriented marketing; regional economy, including the economy of peripheral regions of the South of Russia; innovative technologies in marketing; system transformation of the economy of the Southern Federal District.
1.Ovchinnikov VN,Ketova NP.Theoretical- methodological grounds of market economy research: political and economic research. / Phenomenon of market economy: theoretical and methodological content- busines of innovation. Monograf.
London. LSP. 2019. p.34- 37.
2.Zunde, V.V., Ketova, N.P., Murzin, A.D.// The activity of researchorganizations as a stimulating factor for the innovative production development in the Southern Federal District of Russia [La actividad de las organizaciones de investigación como factor estimulante para el desarrollo innovador de la producción en el Distrito Federal del Sur de Rusia].// Revista Espacios. Vol.41. Issue 01. Page 30. (2020) URL:http://www.revistaespacios.com/a20v41n01/20410130.html
Scopus
3. Ovchinnikov V.N., Ketova N.P«Regulatory Functions of Ecological Imperatives in Environmental Management"«Innovative Trends in International Business and Sustainable Management», серия «Approaches to Global Sustainability, Markets, and Governance», Springer. 27 сентября 2022. р р.. 511–518. Scopus
4. Кетова Н. П., Овчинников В.Н.
Ecologically Oriented Marketing in Digital Economy: Substance, Formation Management, Social Significance. «Management in financial Economy”
Strategies and Trends in Organizational and Project Management// Series “Lecture Notes in Networks and Systrms”380. Springer Nature Swijzerland AG. Cham.https://doi.org/10.1007/978-3-030-94245-8_37 2022. Рр. 268–274. Scopus
5. Ovchinnikov V.N., Ketova N.P. Features of strategizing the modernization of the technical structure of production as a form of innovative developmentDela Press Publishing House (Республика Ирландия) в серииDela Press Conference Series: Economics, Business and Management (план 2022 г.) WoS