Lyashenko Elena Nikolaevna

Degree: Кандидат филологических наук

Institute of Philology, Journalism, and Intercultural Communication - Associate Professor

Rostov-on-Don, пер. Университетский, 93

E-mail:

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Personal page:

https://sfedu.ru/s7/person/ru/enbezruchko

Personal page in english:

https://sfedu.ru/s7/person/en/enbezruchko

Research interests:

The Russian and English advertisements language. Commercial information representation forms, the ways of reality metaphorization and the verbal and non-verbal components interaction in advertising, the personification functions analysis in the given sphere, the ways of linguistic representation of personification in fiction.

Research projects:

Thesis theme - "Language Features of Architectural, Civil Engineering and Design Advertising Texts" (2006);" Ergonyms of Rostov-on-Don"; "Ways of Axiological Values Expression in Advertising Communication"; "Ways of Realization of the Pragmatic Potential of Colour Naming "Green" in English Advertising Texts in Civil Engineering Sphere"; "Semantic Types of Personification in Design Advertising Texts"; "Ways of Realization of the Pragmatic Potential of Language Units in Architectural, Civil Engineering and Design Advertising Texts", "Personification as a Means of Psychological Influence in Russian Furniture Advertising" (the coauthors are N.N. Ruchkina and Т.А. Voronova), "Personification and the ways of its representation in Andrei Bely's novel Petersburg".