The student production is a story of growing up, finding oneself and finding a voice. Her character, a guy named Zhenya from the Rostov district of Selmash, writes rap in notebooks and on checks from Pyaterochka, but so far his texts live only in the table. There is a world all around: a family with reinforced concrete concepts about the future, friends, and Sanka, who believe without fanfare, and Julia, for whom rhymes make sense.

A chance meeting on Pushkinskaya Street brings Zhenya together with the musicians of the Yugside band. They take him to their party, but it quickly turns out that their views on creativity differ. Zhenya writes about the truth, the neighborhood, pain and life without embellishment, and the band demands hits "from the first note." The dispute ends with a bet: if Zhenya's demo wins at the Donskaya Sloboda festival, it means he's right. Losing, according to the terms of the dispute, means leaving.

The festival becomes a break point. The victory goes to another artist. Zhenya sees Yulia next to Gleb and makes a hasty conclusion. At home, I have another conversation with my parents about how "music is a hobby." Everything is going to give up. But friends come with a valise, a symbol of their common history, and remind them that he wrote not for the jury, but for his own. And with his own, it went in.

A second chance comes where you didn't expect it. While working as a waiter at a banquet, Zhenya recognizes the voice from the very tape he once found at the market. This is the voice of producer Sergei Ilyich, a man whose personal appeal on film once made him not turn down. The tape turns out to be the key: the producer gives you a chance, three texts, a studio, and a tough school for turning from a "writer to a table" to an artist.

The everyday life of the real journey begins: night recordings, performances in clubs where the audience is ready to shout over anyone, and the first recognition. One day, Zhenya hears his track from the car on Pushkinskaya Street — and freezes for a second to immediately grin: "The main thing is not to star, otherwise the area will heal quickly.

The creators of the production were inspired by the true story of one of the most famous Rostov artists, whose journey began in the same area, on the same streets. It is based on the contrasts of the city: "fog and sun, slush and heat, courtyards with boys' fights and central streets with historical architecture," the authors announced their work. Their goal was to guide the hero through the doorways and "deluges" to the moment when he could light his fire. The production brought together two amateur troupes, who together were looking for an answer to the main question: can a person remain himself when success is at stake?

The spectacular performance is enhanced by dynamic choreographic performances: street choreography on Pushkinskaya Street, scenes on the Central Market, where every detail — from cassettes to Uncle Vitya's pigeons — creates a recognizable Rostov flavor. Live music, video genres interrupting the stage action, and the final compositions that the audience meets from their seats make the production intense and truly urban.

For sure, this concert will remain in the memory of all its participants and audience for a long time — as a story that "sometimes life starts talking to you in someone else's voice, but it's important to hear yourself in time."