Master's Degree, Faculty of Management

38.04.02 Management

Course length: 2 years

Language of study: Russian

Place of study: Rostov-on-Don

                                                         Purpose of this educational program:

The educational program is designed for undergraduate graduates (development of competence in the field of management and marketing in the digital environment and ICT competence); sole proprietors (transfer business or create it in an online environment without additional costs associated with specialists in programming and marketing); marketers and managers (new skills in management, marketing and ICT with the purpose of promotion on the career ladder).

This program can be useful for company managers (effectively manage a company in a digital environment and reduce labor costs, increase profitability); middle and senior managers of companies whose goal is to lead the market, increase company profits and build an effective strategy based on knowledge of consumer behavior in a digital environment and their portrait, automation business processes. Understanding the logic of applying digital management, ICT and artificial intelligence and marketing in company management will allow companies to be highly competitive in macro and mesoryncs.

Core curriculum

Among the advantages of this study program are:

• An interdisciplinary program created at the intersection of IT Management and Marketing.
• Graduates will be able to create and manage a company in a digital environment, build a business model of an enterprise in a digital environment, set up financial flows, build marketing networks with all participants of the digital market, including the consumer.
• Applications of a mixed form of education (online/offline).
• On-the-job training. All our undergraduates are employed before graduation.
• Personnel (teachers-practitioners from management, marketing, IT).
• Well-known business partners, joint program with the Belarusian University of Informatics and Radioelectronics.
• There is a high demand for graduates of the program in the Russian and foreign markets. According to Gartner, the sought-after professions of the future are: digital marketing specialists, interdisciplinary/hybrid professions, graphic designers/creatives, marketing strategists and data analysts.
• The Master's program "Digital Entrepreneurship" allows you to create a digital business: logically structured Courses in digital management, ICT and artificial intelligence and marketing. 3 tracks to choose from: Digital Management, Digital Marketing, Neuromarketing in a digital environment. Track 3 ; Neuromarketing in the digital environment: elective disciplines meet the development priorities of the neural network market, for example, Modeling consumer behavior. The second priority direction of the NTI markets is Technet.
• The aspect of management and marketing within the framework of Digital, "Smart", Virtual Factories of the Future is considered. Disciplines of the variable part: Development of digital entrepreneurship: e-business financing and digital business operations; Data Science for managers and marketers. Examples of elective disciplines: Building and managing a digital enterprise, Artificial Intelligence in Marketing, Digital Organizations, User Interaction and Design. During the training, students will receive service support (consultations of practitioners and the implementation of the project in the learning process) and will participate in various grants, competitions, conferences, case sessions, scholarship competitions.

Prospects

Motivated students are employed in partner companies.

Graduates of the program can choose the following logic of their career development: from project management to strategic management.

Management: Owner of an IT company in trade, services, consulting activities, Head of Digital Marketing Department, Head of e-commerce Department, Head of Digital Customer Interaction Department, Head of an online store, Creative Director, Director of digital Industrial Integration.

TEAM MANAGEMENT: E-Commerce Manager, Digital Communication Manager, Digital Strategy Consultant, Traffic and Engagement Manager, Commercial E-Business Engineer, User Experience Manager, Product Manager.

PROJECT MANAGEMENT: Web Product Manager, Digital Product Manager, Digital Marketing Product Manager, E-CRM Project Manager, Internet Sales, Social Media Manager SMM Marketer, SEO specialist, Digital Marketer, Traffic Manager.