Master's Degree, Faculty of Management
38.04.02 Management
Program length: 2 years
Language of study: Russian
Place of study: Rostov-on-Don
Purpose of this educational program:
The purpose of the educational program: to develop students' professional view of marketing activities that will increase the competitiveness of the product, company, brand
The program is aimed at persons with higher professional education who are interested in improving the level of knowledge in the field of marketing management of the company, effective interaction with the target audience, customer orientation, marketing research. The market demand for marketing specialists is quite high and stable. There are more than 200 active vacancies in the labor market in the Rostov region, including Digital Director, Internet marketer, social media marketing manager, marketing analyst, brand marketer, head of marketing department.
Core curriculum
Basis | Specialized subjects |
Modern management technologies Managerial economics Methodology of research in management, Business foreign language Marketing research Industry marketing Marketing strategy Marketing and Sales Management Digital marketing Managing the customer orientation of the organization Methodology for developing and conducting business training Marketing Brand management Scientific and methodological seminar "Methodology and organization of scientific research in the field of marketing" Business game: "Justification of the strategy and tools for promoting goods to the market Neuromarketing H2N marketing Digital economy (Digital Economy) Integrated marketing communications and PR Integration of the results of scientific research into the final qualifying work Marketing of territories Consumer Intelligence Educational practice (introductory practice) Industrial practice (research work) Production practice (technological practice) Industrial practice (practice according to the profile of professional activity) | Marketing research Industry marketing Marketing strategy Marketing and Sales Management Digital marketing Managing the customer orientation of the organization Methodology for developing and conducting business training Marketing Brand management Integrated marketing communications and PR Scientific and methodological seminar "Methodology and organization of scientific research in the field of marketing" Business game: "Justification of the strategy and tools for promoting goods to the market |
Among the advantages of this study program are:
- Practical orientation of the program, considering the demands of the labor market and modern educational technologies.
- Obtaining relevant knowledge and practical skills necessary in the professional activity of a marketer
- Including lectures, seminars, master classes from program partners and leading practitioners in the field of marketing. Students get the opportunity to implement project activities on relevant marketing topics, participate in grant activities, the opportunity to complete additional training on online courses, the opportunity to participate in conferences, forums, competitions, master classes, the opportunity to study under international exchange programs
- Possibility of obtaining scholarships, participation in grants in the educational process.
- Immersion in the problems of marketing, acquaintance with current practitioners-marketers and like-minded people.
Prospects. Career & Employment
The labor market demonstrates a steady demand for marketers.
Employment as: a brand Manager, a Business Development Director, Sales Director, Head of Marketing and Sales Department, Head of Public Relations Department, leading Internet marketer, marketing analyst.
Possible business ways: startup, marketing agency, small or medium business, large companies. For example, a representative office of an international brand, a large retailer, a banking and financial structure, healthcare and social services, trading companies, cultural institutions, sports, tourism, transport and logistics, government agencies.