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Natalia Petrovna Ketova 

+7(863) 218-40-00 ext. 13016

+7(903) 401-93-98

Заведующий кафедрой

Faculty of Management

Member

Dissertation Council 212.208.03

E-mail:
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Website:
http://management.sfedu.ru/prepodavatelimarketing/ketova-natalya-petrovna

Degree: Doctor of Sciences

Personal page in Russian:
https://sfedu.ru/person/nketova
Personal page in English:
https://sfedu.ru/en/person/nketova

Research interests:

Research interests: marketing in industries and spheres of activity, territorial, socially-oriented marketing; regional economy, including the economy of peripheral regions of the South of Russia; innovative technologies in marketing; system transformation of the economy of the Southern Federal District.

Research projects:

"Economic practices of the people of the North Caucasus: ethno-economics - centure 21 (grant rgnf 15-02-00200)" , 2015-2016yy.

"The role of territorial markeing in the system of tools to ensure the competitiveness of Russian regions" 2014y.

"Dinamics of the market of innovative products and services of the region" 2015y.

Teaching:

  • Scientific-methodological seminar:"Methods and organization of scientific research in the field of marketing"
    Discipline, included in the module NIR.B2. The purpose of a discipline: the formation of knowledge in the field of methodological bases of research in the field of marketing, the rational for marketing projects, plans and programs.
  • "Bisness game "Justtification of the strategy and tools for the promotion of goods to the market"
    Is a discipline for the selection of the module B1.VD.4.2. The propose of the discipline: the formation of systematic knowlegde and skills of justifying strategic decisions and tools for promoting goods to market, defending them in a game form.
  • Scientific and methodological seminar "Presentation of the results of marketing research in the masters thesis"
    is a discipline of NIR.B3 module. The purpose of a discipline: the formation of knowledge and practical skills of conducting research, the presentation of scientific results and the practical importance of masters thesis.