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Digital technologies in the tourism and hospitality industry

Master's Degree, Institute of Tourism, Service and Creative Industries of SFedU

43.04.02 Tourism

Program length: 2 years

Language of study: Russian

Place of study: Rostov-on-Don


Purpose of this educational program:

The program aims to train a new generation of highly qualified specialists with competencies, systemic in-depth economic knowledge and skills to work in the field of: design, organization and management of complexes, clusters, enterprises, divisions, groups (teams) of employees for the tourism and hospitality industries; entrepreneurship in the field of hotel, restaurant and tourism business; development of new tourism projects and strategies for the development of the tourism sector at the federal, regional and municipal levels.


Core curriculum

Basis

Specialized subjects

  • Business process management in the tourism and hospitality industry
  • Digital marketing in the tourism and hospitality industry
  • Economics and organization of hotels and restaurants
  • Legal support of activities in the tourism industry
  • Information technology in tourism

Personnel management at enterprises of the tourism and hospitality industry

Management of the development of the tourist complex of territorial entities

Technology for developing a business plan for an investment project in the tourism and hospitality industry

Managing consumer preferences in the tourism and hospitality industry

Development of tourist GIS


Advantages of this study program:

  • Students can get all the opportunities of academic mobility, especially included study at a partner university - Sochi State University.
  • The possibility of on-the-job training, flexible schedule of classes.
  • Stable professional relations with the tourism and hotel business, the Agency for Tourism and Business Communications of the Rostov region.
  • The modernity and relevance of the profession, taking into account the large number of new professions.
  • Internship is provided in the leading companies of the tourism and hospitality industry and also territorial authorities.
  • Traditionally, one of the practices is implemented on the basis of tourist enterprises of the “Rosa Khutor Alpine resort".
  • The training is carried out in a distance format. Flexible schedule of the educational process. The ability to combine work and training.


Prospects. Career & Employment

The proposed Masters degree program involves graduates of higher professionally profiled in-depth economic education, which allows them to successfully work in the field of tourism and hospitality and hold senior positions, including at:

  • hotel enterprises;
  • tour operator and travel agency organizations, catering enterprises;
  • organizations of sanatorium treatment and recreation;
  • state and municipal authorities associated with the development of the tourist complex of the territory, etc.